SUPERSTAY 24 LIP COLOR

CONCEPT: REAL-LIFE-PROOF
Real life can throw a lot at you, but you always have it under control all day and all night with SuperStay 24 Lip Color. It stays with you and won’t quit, so you can focus on your non-stop life. 

CAMPAIGN: This 360 campaign showcased the busy, on-the-go lifestyle of the New York City woman and proved that SuperStay 24 Lip Color can handle anything she does. Eating, drinking, kissing—
whatever her day looks like, her color stays.

All work © Maybelline New York

Credits:

Director/Photographer— Oliver Hadlee Pearch
Creative Director— Andrew Tutko
Creative Director/Copywriter—Katy Shesh
Junior Art Director— Sierra Clark
Senior Producer— Dan Scudellari
Stylist— Elizabeth Sulcer
Make-Up Artist— Erin Parsons