Lash Sensational Print Campaign

Lash Sensational has long been one of Maybelline’s best-selling mascaras, loved for its full, fanned-out effect and its place as a makeup‑bag essential. With lash serums rising in popularity, the natural next step was to introduce a complementary boosting serum that enhances results over time.

Christy Turlington, the iconic face of Lash Sensational, remained at the forefront. We updated the visuals to feel modern and relevant while keeping the focus on the mascara that built the legacy, now paired with a serum designed to extend and elevate the look. The launch balanced innovation with familiarity—bringing something new to the market while reinforcing what made Lash Sensational a trusted favorite.

Print campaign for Lash Sensational Mascara

Print campaign for Lash Sensational Boosting Serum

Single page print campaign for Lash Sensational Boosting Serum

All work © Maybelline New York